Maclaren’s Stroller Recall: What Would You Do?
Safe to say the management team at Maclaren is having a terrible week. On Monday its US subsidiary issued a press release announcing a recall of every baby stroller it has sold . …
Tylenol Scandal and Crisis Management
In October of 1982, Tylenol in the United States faced a tremendous crisis when 7 people in Chicago were reported dead after taking extra-strength Tylenol capsules. …
Carbon Emission Management Assistant
The University of Cambridge’s Environment and Energy section works to improve the environmental sustainability of the University’s operational estate. …
An Effective but Risky Strategy for Late-Paying Clients
The above strategy got our attention, because we really wanted to accelerate progress on our project and, so far, she was our main resource (and design/usability is the bottleneck on this project). …
How Social Media Drives New Business: Six Case Studies
Businesses both big and small are flocking to social media platforms such as Twitter, Facebook, YouTube and Foursquare. …
Putting People Before Profits: Classic PR Case Study
The 90-year-old manufacturer in Lawrence, Mass., has seen its revenues triple and employment double since emerging from bankruptcy in 1982. …
Background Checks for Job Candidates
OfficeDrop scans paper documents into digital files. Its clients include hospitals that want to archive patient records and a minister with too many hand-written sermons. …
A Local Dry Cleaner Tries to Compete Against P.&G.
Founded in 2004, Hangers Cleaners of Kansas City, Mo., was started as an environmentally safe dry cleaner. Then a problem arose and here's how the owner dealt with it. …
Spending More on Ads To Overcome a Slump
Robin and Chris Sorensen, brothers and former firefighters, opened their first Firehouse Subs restaurant in 1994. …
Can Chasing Small Customers Lead to Big Profits?
Mr. Robbins, a former full-time musician who still plays in a band, was nostalgic for the multicolor tour shirts of his youth, which he described as “works of art.” …
