Corporate Social Responsibility
Corporate Social Responsibility
At Deepak, we are committed to create a socially inclusive and empowered society. Through our CSR Wings – Deepak Foundation and Deepak Medical Foundation, which were started way back in 1980s by Shri C. K. Mehta, our Chairman-Emeritus, we have so far touched lives of over 2 million people through multi-faceted programmes. Deepak Foundation has been partnering with various private and public entities to empower underprivileged communities. With its social footprints in many states in India, Deepak is steadily building an equitable social order.
Community COVID-19 cases were guided and counselled for treatment by our helpdesk
dedicated COVID beds set up for local communities at three locations
Supporting the Fight Against COVID-19 Pandemic
HELPDESKS IN GOVERNMENT HEALTH FACILITIES AT TERTIARY LEVEL
We set-up helpdesks in two district-level hospitals in Vadodara to improve accountability, transparency and communication for the poorest communities seeking treatment. It is linked with law enforcement agencies, childcare institutions, adoption centres, government helplines and legal aid services.
The helpdesk guided and counselled for treatment nearly 20,000 COVID-19 cases during the first wave in FY 2020-21. This included 12,597 patients at emergency ward of Sir Sayajirao General Hospital, Vadodara availing services like blood and blood products, vaccines, medicines and transport facilities; and 5,645 family members of patients seeking care at designated COVID care facility – Gujarat Medical and Education Research Society (GMERS) Hospital of Vadodara district in Gujarat. The helpdesks also served as a designated 24×7 COVID Control Room for recording morbidities and mortality.
PROMOTING COVID APPROPRIATE BEHAVIOURS THROUGH MOBILE HEALTH UNITS (MHUs)
We are supporting four MHUs in providing primary health services across 133 villages around Dahej and Dugdha in Gujarat and Taloja and Roha in Maharashtra benefiting around 66,700 people annually. These units helped in significant saving on out-of-pocket expenditure (OOPE) for the beneficiaries amounting to
₹ 42.4 Lakhs in Dahej, ₹ 23.8 Lakhs in Dugdha, ₹ 37.2 Lakhs in Roha and₹ 13.9 Lakhs in Taloja. During the year, in addition to primary health care services, these MHUs promoted COVID-19 appropriate measures such as use of masks, hand washing, adequate social distancing and educating communities to seek timely treatment at dedicated health facilities.
We provided one month’s ration supplies to 250 families across three villages surrounding its plant in Dahej.
Improving Healthcare Ecosystem
SAVING MATERNAL AND NEWBORN LIVES
In a unique public-private partnership, we have partnered government towards improving health system. The initiative aims at providing Comprehensive Emergency Obstetric and Newborn Care (CEmONC) from a sub-district level health facility to a catchment area comprising 10,00,000 tribal populations
in Bodeli taluka of Chhota Udepur district, Gujarat. In FY 2020- 21, it conducted over 3,500 deliveries which helped the tribal beneficiaries save ₹ 6.8 Crores OOPE relating to deliveries and gynaecology surgeries and newborn care services.
STRENGTHENING HEALTH & WELLNESS CENTRES (H&WC)
We supported the district administration of Bharuch in strengthening two of its H&WC located in Ambetha and Bhensali, Vagra taluka, Dahej, Bharuch. We helped in establishing OPD services, non-communicable disease programme, Anaemia Control Program, counselling on family planning, screening for communicable diseases – TB, Malaria. The services reached out to 11,500 population living in 2,565 households across nine villages.
FACILITATING PATHOLOGY SERVICES
Considering the lack of quality diagnostic and occupation health services around Dahej, we established Deepak Pathology Laboratory & Diagnostic Center (DPLDC) as a comprehensive medical laboratory and diagnostic centre. It provides affordable, accessible and reliable diagnostic services to general population and employees of various industries to ensure their safety, well- being and early diagnosis of complications/diseases.
Its services include:
- Diagnostic and screening services for occupational services
- Medical laboratory services to employees and general population of Dahej PCPIR
- Biochemistry, haematology, medical microbiology and immunology tests, radiology and audiometry, spirometry, vision test and electrocardiogram (ECG) test
We are supporting de-addiction programme in urban slums of Hyderabad surrounding our plant in Jeedimetla area. Most of the slum dwellers get trapped into a vicious circle of poverty due to cheap locally available alcohol. The free-of-cost De-addiction Centre is helping 3,000 alcohol addicts with regular counselling along with their family members. It has successfully rehabilitated 98 addicts, motivating them to reduce alcohol consumption.
Efforts for de-addiction of tobacco has been initiated in catchment rural areas of our plant in Nandesari GIDC area, Vadodara. Over 1,100 tobacco addicts have been identified and 551 tobacco addicts have been enrolled for cessation programme that includes one-to-one counselling, family counselling, psychiatric treatment and follow-up support.
Education: Project Vivek Vidya
Most children studying in government schools in rural, tribal and urban communities lack access to libraries. Project Vivek Vidya, a unique mobile library programme run in Gujarat, Maharashtra and Telangana, aims at improving access to age-appropriate quality story books and reading materials to underprivileged children aged 6-16 years. This helps in improving reading, cognitive, behavioural and social competencies of the children which are mapped annually to assess the programme’s impact. Over 4,000 children are members of the library, paying a membership fee of ₹ 10 per annum.
We also support remedial classes to children at secondary level needing extra guidance in English and Mathematics in Nandesari Vidyalaya, Gujarat to prevent school drop-out.
Promoting Women Empowerment
SKILL DEVELOPMENT AND ENTREPRENEURSHIP SUPPORT
We are supporting various entrepreneurial activities for 112 women in rural areas to improve their livelihood opportunities. The training and entrepreneurship support enabled a cumulative earning of over ₹ 15,000 per women. Even during the nationwide lockdown of two months (March-May 2020), these trained self-help group (SHG) women generated an income of ₹ 25,760 by making and selling over 3,000 masks.
Through the project, we promote small livestock rearing among poor tribal women by transferring low input technology and scientific practices. This has helped in strengthening women enterprises and collective bargaining power of the community. 95 women are engaged in the project with cumulative annual savings of ₹ 1,08,500.
PROJECT NEEM SATTVA
Deepak’s Neem Sattva project skilled 30 SHG women in Suva village, Vagra taluka, Bharuch, Gujarat in product development and marketing of neem-based products to create a livelihood opportunity for them. The average income earned by women from sales of neem-based hand wash and soap was ₹ 2,056 (Jan’21-Mar’21).
Supporting Marginalised Farmers
We have set up a cold storage unit-cum-ripening chamber of 2.5 tonnes capacity in Naswadi, Chhota Udepur district. It has enabled storage of agri-products for longer duration, reducing losses of perishable products and thereby, improving profitability to the marginal farmers. To increase doorstep reach and boost sales, e-rickshaw and light utility vehicle was sanctioned for the logistic support.
We helped establish sales kiosk to promote sales of agri-produce and allied products of farmer producer groups of marginal women farmers. Farm produce of 834 women farmers were supported through marketing initiatives such as the sales kiosk and cold storage.
Integrated Child Development Services (ICDS)
We have partnered with Department of Women and Child Development, Government of Gujarat for providing supportive supervision to 67 Anganwadi Centres (AWCs) to strengthen the ICDS programme in villages surrounding the Nandesari GIDC.
Around 5,600 beneficiaries including children (0-6 years), adolescent girls and pregnant women and nursing mothers have benefited from various value-added programmes. In FY 2020-21, special door-to-door supply of nutrition supplements was carried out to ensure health and nutrition of pre-school children are not affected due to closure of AWCs during pandemic. Eight Model AWCs were also developed in FY 2020-21.
Skills Building Programme
We are supporting major skills building programmes affiliated to NSDC – Home Health Aide and combo course of Housekeeping & Cookery.
The Home Health Aide Programme aims to develop competent skilled workforce for providing healthcare services such as palliative care, childcare, geriatric services and bedside attendants. Despite the need for health care providers, due to the pandemic only 13 batches could be trained. During the year, around 362 beneficiaries enrolled of which 269 were trained and employed.
The Housekeeping & Cookery course was planned in view of the demand in the domestic sector and upcoming demand for home stays, holiday homes and home of senior citizens. During the year, around 70 trainees from BPL segment were trained, out of which 48 completed the course.
Vocational Training to Special Children
We support Samaj Suraksha Sankul, a boys child care institution, in providing skills training to visually impaired, physically challenged, and orphan residential children so that they can become independent and live a life of dignity. Vocational courses like diya making, canvas painting, rakhi making, paper bag making and skills enhancement such as computer training, home health aide, housekeeping, electrician, delivery boy are offered to around 60 residents’ (over 18 years) based on their interest and seasonal demand.
Demographic Surveillance Survey (DSS)
The R&D unit of Deepak Foundation, recognised as a Scientific and Industrial Research Organisation (SIRO) under the Department of Science & Technology, undertakes DSS to evaluate impact of various programmes. This is done biannually to understand trend of key development indices and gain critical information for planning and implementing community interventions. Two rounds of DSS have been completed in Nandesari, Roha and Hyderabad sites covering 31,597, 33,597 and 37,901 households respectively.
Facilitating Utilisation of Government Schemes & Services
We are supporting Project Sangaath, a unique community- based intervention aimed at increasing convergence of eligible households under the government schemes and social safety net programmes. We aim at facilitating pre-requisite documentation of 100% eligible beneficiaries in four intervention villages in Nandesari covering 3,262 households and have helped link over 650 beneficiaries.
We are also undertaking this project in 24 villages across Bharuch, Gujarat (17 villages), Morbi, Gujarat (4 villages), and Yamunanagar, Haryana (3 villages). It aims at facilitating pre-requisite documents of 100% eligible beneficiaries and linkage of at least 80% of the eligible households. Under the project, we have established Jan Seva Kendras in Gram Panchayat office across these villages with the support from district administration. Local volunteers conduct door-to-door socio-economic survey to identify eligible households and the project functionaries assists in ensuring
the availability of required documents. An in-house information technology innovation – Adhikaar Card is issued to each household seeded with essential pre-requisite documents for facilitating the application process.